Marketing Strategist

Role Description:

As a Marketing Strategist at MPOC, you will be instrumental in developing and executing comprehensive marketing strategies that elevate the brands we work with and resonate with their target audience. You will collaborate closely with cross-functional teams to create compelling and impactful marketing campaigns across various channels, contributing to the overall success of our clients' marketing initiatives.

Responsibilities:

1. Marketing Strategy Development: Develop and implement comprehensive marketing strategies that align with the client's business objectives and resonate with their target audience.
2. Campaign Planning and Execution: Lead the planning, development, and execution of multi-channel marketing campaigns, ensuring alignment with strategic objectives.
3. Data Analysis and Reporting: Monitor and analyze marketing performance using analytics tools. Use data-driven insights to refine strategies, optimize campaign performance, and provide regular reports.
4. Market Research and Analysis: Conduct in-depth market research to understand customer preferences, market trends, and competitive landscape.
5. Channel Strategy and Optimization: Develop and optimize channel strategies across various marketing channels, including digital, social media, email, and paid advertising.
6. Budget Management: Manage and allocate marketing budgets effectively, ensuring cost-effectiveness and alignment with strategic priorities.
7. Collaboration and Coordination: Work closely with the Content Strategist, creative team, and Client Project Manager to ensure seamless integration of marketing activities.
8. Trend Monitoring: Stay up-to-date with industry trends, emerging technologies, and marketing best practices. Integrate innovative approaches into our strategies.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field. (Masters preferred.)
• Must be available Monday - Thursday for client facing calls.
• Must have 1-2 years of experience in a marketing role.
• Proven experience in developing and executing successful marketing strategies.
• Strong analytical skills with proficiency in data analysis and performance measurement.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing automation tools, analytics platforms, and CRM systems.
• Experience working in a collaborative environment and managing cross-functional teams.
• Creative thinker with the ability to generate innovative marketing ideas.
• Detail-oriented with strong project management and organizational skills.

As a Marketing Strategist at MPOC, your ability to analyze data, identify trends, and translate insights into effective marketing strategies will directly impact our clients' success and establish you as a key driver of growth.

Content Strategist

Role Description:

As a Content Strategist at MPOC, you will play a pivotal role in developing and executing content strategies that elevate the brands we work with and resonate with their audience. You will collaborate closely with cross-functional teams to create compelling and impactful content across various channels, contributing to the overall success of our marketing initiatives.

Responsibilities:

1. Content Strategy Development: Develop and implement comprehensive content strategies that align with the brand’s objectives and resonate with their target audience.
2. Audience Research: Conduct in-depth research to understand our audience's preferences, needs, and pain points. Utilize these insights to refine content strategies and tailor messaging.
3. Content Planning: Collaborate with marketing, design, and other teams to plan and create a content calendar that includes a variety of content types, such as blog posts, articles, videos, infographics, and more.
4. Content Creation Oversight: Provide guidance and direction to content creators and writers, ensuring that the created content aligns with the overall strategy and messaging.
5. SEO Integration: Collaborate closely with SEO specialists to incorporate relevant keywords and optimize content for search engines, enhancing our online visibility.
6. Storytelling: Craft compelling narratives that convey the brand message, values, and unique selling points across all content pieces.
7. Content Distribution: Strategize the distribution of content across various channels, including social media, email marketing, and industry publications, to maximize reach and engagement.
8. Performance Analysis: Monitor and analyze content performance using analytics tools. Use data-driven insights to refine strategies and optimize content for better results.
9. Trend Awareness: Stay up-to-date with industry trends, emerging technologies, and content marketing best practices. Integrate innovative approaches into our content strategies.
10. Collaboration: Work closely with designers, writers, SEO specialists, and other team members to ensure content creation and distribution are aligned and integrated seamlessly.
11. Social Media Analytics: Track and analyze social media performance metrics, such as reach, engagement, and follower growth. Prepare regular reports on key performance indicators for review with the Client Project Manager and to be shared with the client.
12. Competitor Analysis: Conduct research on competitors' social media activities and campaigns. Present findings to the Client Project Manager for strategic planning.
13. Content Performance Optimization: Suggest improvements based on content performance data to enhance engagement and reach.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Journalism, or related field (Master's preferred).
• Proven experience as a Content Strategist or similar role in a marketing or digital agency.
• Strong writing and editing skills with an ability to create clear, concise, and engaging content.
• Solid understanding of content marketing principles, SEO, and digital marketing strategies.
• Basic knowledge of social media analytics tools to track and analyze performance metrics.
• Proficiency in using content management systems (CMS) and analytics tools.
• Exceptional project management skills to manage multiple projects and meet deadlines.
• Creative thinker with the ability to generate innovative content ideas.
• Strong communication skills and the ability to collaborate effectively across teams.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Passion for staying updated with industry trends and continuously improving content strategies.

As a Content Strategist at MPOC, you will play a pivotal role in developing and executing content strategies that amplify multiple brands' presences and resonate with their audience. Your creativity, strategic mindset, and collaborative spirit will be integral in shaping their content initiatives and driving their brand's success.

Marketing Coordinator

Role Description:

As a Marketing Coordinator at MPOC, you will be the driving force behind our clients' campaign execution and performance. You will serve as the primary point of contact, ensuring that marketing projects align with client goals, are delivered on time, and optimized for performance. You'll wear multiple hats, functioning as a project manager, marketing strategist, and content lead — overseeing day-to-day operations and driving execution across organic and email/SMS channels. In addition to campaign coordination and light copywriting, the role requires ownership of marketing performance reporting — turning data into actionable insights and surfacing key wins, misses, and optimizations. You’ll also be expected to keep a pulse on what’s trending — pulling competitive insights and industry benchmarks that help elevate client strategy.

Type:

Contract-to-Hire or Part-Time with potential for Full-Time

Reports to:

CEO and Director of Operations

Responsibilities:

1. Project & Client Management: Act as the primary point of contact for assigned clients, build and maintain marketing calendars and campaign schedules, manage day-to-day project workflows in tools like Asana or Notion, and route creative for review, gather approvals, and track progress against deadlines.
2. Content Briefing & Light Copywriting: Create comprehensive content briefs for email, SMS, graphics, and social media. Draft engaging light copy, ensuring all deliverables align with the brand voice and marketing strategy.
3. Performance Reporting & Optimization: Own bi-weekly and monthly performance reporting, tracking and analyzing data across email (e.g., Klaviyo), SMS, and social media. Flag trends and recommend data-driven optimizations.
4. Internal Collaboration: Coordinate with the creative team (designers, editors, copywriters) to ensure timely delivery of high-quality assets. Ensure seamless campaign launches and thorough documentation in our internal systems. Communicate clearly, consistently, and proactively across teams.
5. Industry Awareness & Competitor Analysis: Monitor industry trends, platform shifts, and marketing best practices. Conduct monthly competitor audits, creative breakdowns, and provide insights to keep our work sharp and ahead of the curve. Track what top-performing brands are doing across platforms and report back to the team.
6. Campaign Execution: Manage the execution of marketing campaigns across various digital channels, ensuring accuracy and adherence to project timelines.
7. Client Communication: Communicate design concepts and campaign performance to clients, articulating the rationale behind strategic choices and incorporating client feedback effectively.
8. Adaptability: Thrive in a fast-paced agency environment by being adaptable, flexible, and responsive to changing client needs and project demands.
9. Feedback Incorporation: Incorporate client feedback and collaborate with internal teams to refine campaigns based on client preferences and performance data.
10. Quality Assurance: Conduct thorough reviews of all campaign elements to ensure accuracy, brand consistency, and adherence to MPOC's quality standards.
11. Travel: Travel as required to client meetings, industry events, or other relevant engagements.

Qualifications & Skills:

• 2–4 years experience in marketing coordination, content strategy, or project/account management (agency or DTC brand experience preferred.)
• Proficiency in Google Sheets, Excel, and basic analytics dashboards (Meta, Klaviyo, etc.)
• Experience with project management tools like Asana, Notion, ClickUp.
• Experience with Klaviyo, Meta reporting, GA4, TikTok Business Suite, or Shopify analytics.
• Detail-oriented mindset with a keen eye for performance data and creative consistency.
• Adaptability to evolving marketing trends, platforms, and client preferences.
• Problem-solving skills and the ability to address campaign challenges creatively./li>

As a Marketing Coordinator at MPOC, you will be the linchpin in driving successful marketing campaigns for our clients. Your strategic thinking, attention to detail, and ability to translate data into actionable insights will be instrumental in shaping our clients' success and enhancing their brand presence.